Earlier this year, as part of my work as a freelance writer, I got to write for one brand while gathering the local business story on another. I drove to a local therapy practice and interviewed the founders to get their business story after learning about their rare and highly respected certifications in the field of therapy.

Because of this, I got to share about the value they offer others in the field of and emotional mental health.

The piece published on a regional bank’s award-winning community site with content that has flourished under the direction of the bank’s vice president of marketing. This financial institution uses local writers to tell the stories of people, events, and businesses around the state. They are using their community platform and brand to tell other people’s stories.

How to Explain Your Value to Potential Customers

To get people talking about your brand, keep talking yourself

Tell people why you love your work. Not just what got you in, but what keeps you enthusiastic.Don’t just tell what service or product you offer at your brick-and-mortar location. Take people through the experience they’ll get by walking in your door. These therapists couldn’t wait to share their field of practice and spread the word about being a part of helping others heal.

Get up close and personal

Helping others with things like addiction and mental illness is definitely personal for these business-owners.

Each an expert in her field, they had a conversation with me that naturally developed as I walked into their peaceful, welcoming building, a place that certainly presents a balanced rhythm of cheerful and serene. During our hour-long discussion, they certainly seem to be an authentic human reflection of the practice they have built and the field for which they hold tremendous respect. They told their own story. They had so much to say about helping people.  And they still have so much to do.

What do you still have to do/want to do? What can you share with your community and potential customers about that?

Answer this question: “What do I want others to know that I never get asked?”

Behind-the-scenes excitement (or maybe boredom). The nitty-gritty. The routine that has you up at 4:00 in the morning to bring the best you possibly can to employees and clients. The after-hours, after-midnight labor no one sees. What scares you. What startles you. What pleasantly surprises you. The continuing education and training you keep up with, and can’t wait to get. The details. The generalities.

Enough to pique interest and make connection…the kind that just might lead to a sale.

Would you like help making this kind of connection with all the right words? Go ahead, send me an email.